A new way to enjoy the made-to-measure experience
Elevated Edit Suits' market positioning from a basic to a premium brand image, leveraging my creative assets to significantly boost sales. The challenge was to showcase not only a product but a service : the made-to-measure experience.
UI UX Lead
Produced a suite of professional videos that narrated the brand's story
Photography and videography
Designed assets for:
• Facebook and Google ads
• High fidelity prototypes for the website and self-measure tools
• Newsletter templates
Design and Prototype
Curated a premium visual language through photography that redefined the brand's identity and played a key role in the upscale market positioning of Edit Suits.
Directed and produced professional visual assets that narrated the brand's story, fostering a deeper connection with the brand narrative.
The assets delivered tangible ROI, becoming essential in the brand's successful advertising and social media strategies
delivering a competitive edge in the bespoke tailoring industry
Social media assets
Innovated the brand's digital touchpoints, crafting visually striking newsletters and social media campaigns.
Being a customer facing service, during Covid the brand had to re-assess their business model. The self-measurement tool I developed was pivotal in transitioning the brand to a digital-first business model, preserving sales momentum despite global retail disruptions.
Easy to use interfaces and detailed illustrations, ensuring accuracy and ease for users measuring at home
The tool retained customer engagement and also expanded the brand's reach to those preferring the safety of online shopping.
which translated complex tailoring measurements into simple, user-friendly visuals
The success of the self-measurement tool was reflected in customer retention rates and the sustained opening of new stores amidst a challenging economic climate.