Edit Suits
The Objective
A new way to enjoy the made-to-measure experience
Elevated Edit Suits' market positioning from a basic to a premium brand image, leveraging my creative assets to significantly boost sales. The challenge was to showcase not only a product but a service : the made-to-measure experience.
Role
UI UX Lead
Photographer
Retoucher
Creative Director
Duration
3 years
Location
London, UK
Singapore
360 Campaigns
The Outcome
Produced a suite of professional videos that narrated the brand's story
Photography and videography
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Designed assets for:
• Facebook and Google ads
• Newsletters
Marketing assets
• High fidelity prototypes for the website and self-measure tools
• Newsletter templates
Design and Prototype
Creative Direction
The Outcome
Curated a premium visual language through photography that redefined the brand's identity and played a key role in the upscale market positioning of Edit Suits.
Directed and produced professional visual assets that narrated the brand's story, fostering a deeper connection with the brand narrative.
Brand identity
The assets delivered tangible ROI, becoming essential in the brand's successful advertising and social media strategies
Tangible ROI
delivering a competitive edge in the bespoke tailoring industry
Impactful campaigns
Social media assets
The Outcome
Innovated the brand's digital touchpoints, crafting visually striking newsletters and social media campaigns.
Self-measure tool
The Outcome
Being a customer facing service, during Covid the brand had to re-assess their business model. The self-measurement tool I developed was pivotal in transitioning the brand to a digital-first business model, preserving sales momentum despite global retail disruptions.
Easy to use interfaces and detailed illustrations, ensuring accuracy and ease for users measuring at home
Intuitive UX/UI
The tool retained customer engagement and also expanded the brand's reach to those preferring the safety of online shopping.
Brand reach
which translated complex tailoring measurements into simple, user-friendly visuals
Bespoke illustrations
The success of the self-measurement tool was reflected in customer retention rates and the sustained opening of new stores amidst a challenging economic climate.
New stores
