Helping high-profile companies thrive in the digital age

An accomplished UI UX Design Lead with demonstrated success enhancing engagement between people and product through the delivery of a world-class user experience.

Expertise

• UI UX Design

• UX Research

• Product Design

• Branding

• Design Systems

• Web Accessibility

• Information Architecture

Skills

• Visual communication

• Product Strategy & Execution

• Stakeholder Communication

• Client relationships

• Project presentations

• Coaching & Mentorship

• Project management and leadership

Studied and worked in London for 10 years

University of Westminster 2017

Working worldwide

Currently based in Singapore

Born in Iasi, Romania

Clients

British Airways, Unilever, City Foodball Group, Degree, G4S, ThinkBox, Nemetos Tanasuk, Edit Suits, SheaMoisture and more...

UX design is the art of building a smooth, intuitive link between the user and the product so they may accomplish their objectives with ease and enjoyment.

My UX Philosophy

Meaningful

Pleasurable

Convenient

Reliable

Usable

Functional

I also make art...

Painting has made me a better designer for sure. I love spending hours on end on details, on choosing colours, on visualising the subject surrounded by the decorative elements which I design...

(Below picture) I had the honour to create the cover artwork for Tempus Magazine in 2022