Degree | Unilever
The Objective
Pushing the limits of design thinking for Degree
Enhance the website's user experience, with a particular emphasis on making it easier to find products and content and to navigate the site.
Role
UI UX Lead
UX Researcher
Duration
1 year
Location
London, UK
India
Brazil, USA
First steps
The Process
Identified common user behaviours and experiences with tasks that the product/service is trying to address.
Stakeholder Interviews
• Heuristic evaluation
• Content audit
• Competitor analysis
• Scope & role responsibility
Analysis
I analysed the observations and synthesised them in order to define the core problems that we have identified up to this point.
High Fidelity Prototypes
Innovative Filtering system
The Outcome
The current system was out-of-date, difficult to use, and unsuitable for our wide range of customers.
The result is a filtering system which is user-friendly, accessible, and gender-neutral. The labelling is clear and succinct so that people could easily comprehend their selections.
boost in product detail pages,attracting a significantly larger digital audience
745%
the first gender neutral filtering system in the Unilever portfolio
gender neutral
easy to use and filter through a wide range of deodorants, based on personal needs and preferences
responsive
The Campaigns
The Outcome
Degree launched a new range of Unisex Deodorants; This page's objectives were promoting sales and creating hype for the launch while effectively showcasing the product.
I used a range of interactive elements, such scroll-controlled animations, to add a sense of surprise and delight for users.
The Metathon™ was an inviting experience that introduces the first-ever adaptive wearables in Decentraland, such as a wheelchair and running blades to increase representation in movement.
I helped design the landing page in record-time and helped the event gain momentum and recognition
Design System Ownership
The Outcome
I assisted in editing a cohesive and consistent design system that not only enhanced the user experience but also made the website more accessible for all users, while collaborating closely with the branding team and using the branding book as a foundation.
