British Airways
The Objective
Redefining the user experience of British Airways
Conduct the development of a comprehensive design system for British Airways, aligning cross-functional teams and establishing a unified creative workflow. Set a visionary course for British Airways' premium market positioning.
Role
UI UX Lead
Design System Manager
Duration
6 months
Location
London, UK
Collaborative environment
The Process
As a Design System Manager, I helped reduce communication barriers between large teams of Designers and Developers
350+ professionals
Facilitated Agile ceremonies, such as alignments, stand-ups and sprints, to improve communication and empower colleagues to come up with initiatives.
Agile methodology
Mentored a diverse team of designers, showcasing expertise in creating a unified, efficient, and user-centered design approach.
Mentoring
Design System
The Outcome
Developed a comprehensive design system and component library in a record 3 months. I helped enable a more agile development process, with the design system supporting rapid prototyping and iterative design improvements.
The design system player a pivotal role in accelerating the project timeline, contributing to the early realization of project goals.
reduction in design and development time, by providing a single source of truth for design components.
30%
reduce in design inconsistencies, ensuring a unified and cohesive user experience across the British Airways digital platform.
>50%
Successfully implemented the design system within 3 months, setting a record for rapid and effective execution.
3 Months
New Branding Exercise
The Outcome
Initiated a rebranding project for the British Airways website, working alongside brand and marketing teams.
The rebranding initiative contributed to creating an immersive digital experience, making the British Airways website not just a booking platform but a gateway to the brand's story.
Created and presented three mood boards to stakeholders
Moodboarding
the rebranding exercise played a crucial role in securing continued stakeholder support, vital for the sustained progress and expansion of the project.
Stakeholder support
The new brand design demonstrated a commitment to innovation, positioning British Airways as a forward-thinking leader in the aviation industry.
Positioning
Aimed to contribute to a positive shift in brand perception, paving the way for increased customer engagement and loyalty.
Customer loyalty
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