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I helps companies connect with their core audience


8 years experience as a UI UX Designer

I am also a fine artist -

Diana Tupilus

Work experience


Lead UI UX Designer

Unilever | 2022

Helped multiple brands to re-connect with their core consumers and exponentially improve user experience​

  • Rexona : Increased in product page views (up to 2000%), increase in page navigation and session time after designing the article and product landing page layout; Designed a new filtering system which allows users to easily and effectively browse products and enjoy a fully accessible experience.

  • SheaMoisture : Rebuild brand trust with their core consumers by designing a new web experience (15+ pages) focused on key messages : mission, products, actions.

  • Hellmann's : Consulting services for their "Fridge Night" app; I brought new ideas to help visitors have a better understanding of the app's benefits; a customer journey dedicated to better user experience with the aim to increase app downloads

• Designed in compliance with Web Content Accessibility Guidelines (WCAG) to meet the access needs of the audience;

• Owned user research through qualitative enquiry, quantitative data analysis to capture user goals, needs and expectations

• Coaching and mentoring other designers to develop their practice

Companies I worked with : 






Senior UI UX Designer

2022 | Nemetos

Worked with multiple customer-first companies and brands and provided consulting, UX research and UI UX design services to craft memorable experiences that turn one-off customers into lifelong users;

• Identify current and ideal customer journeys through analysis, customer interviews, surveys, and persona development; targeted challenges and brought tailored solutions to each company;

• Providing recommendations and creating design solutions based on qualitative and quantitative user research;

• Presenting design solutions and outputs to internal and external stakeholders;

• Articulate, negotiate, and refine design requirements in collaboration with product managers and developers to arrive at the best design solutions

• High fidelity prototyping and testing with real users, to challenge assumptions and validate the process before a single line of code is written;

• Thinking entrepreneurially about how to make progress

Companies worked with : 







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UI /UX Designer & Creative Director

edition one | 2019-2022

• Create user-centered designs by understanding business requirements, and user feedback

• Concept, prototype, validate, fine-tune and present design solutions

• Supporting with the creation of new features and tools for a unique made-to-measure business

• Working on assets for print (leaflets, brochures, etc), digital (newsletters, Ig stories, Facebook and Google Ads), events, branding guidelines, B2B presentations;

• Effective time management and organisational skills to manage multiple projects simultaneously;

• Making sense of the balance between business objectives and customer needs;

Graphic Designer & Creative Director

House of Maguie | 2017-2019

•Reversed 1 year of sales decline through performance KPIs and PPC training – increasing revenues 40% in 3 months;
•Increase website traffic by 20% via planning, developing and implementing strategies that drive digital engagement;
•Managing the company social media channels, including organic and paid ad campaigns, ensuring consistent brand messaging is maintained on all platforms;
•Produced digital artwork for the website, email campaigns and social media channels;
•Professional Fashion Campaign and Product Photography, from concept to end result, image retouching;
•Packaging Design: shopping bags, boxes, special edition packaging;
•B2C video production and post-production;

Image by Budka Damdinsuren

Design Systems and standard methodologies



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