
Hi!
I helps companies connect with their core audience
8 years experience as a UI UX Designer
I am also a fine artist - www.dianatupilus.art
Diana Tupilus
Work experience

Lead UI UX Designer
Unilever | 2022
Helped multiple brands to re-connect with their core consumers and exponentially improve user experience
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Rexona : Increased in product page views (up to 2000%), increase in page navigation and session time after designing the article and product landing page layout; Designed a new filtering system which allows users to easily and effectively browse products and enjoy a fully accessible experience.
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SheaMoisture : Rebuild brand trust with their core consumers by designing a new web experience (15+ pages) focused on key messages : mission, products, actions.
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Hellmann's : Consulting services for their "Fridge Night" app; I brought new ideas to help visitors have a better understanding of the app's benefits; a customer journey dedicated to better user experience with the aim to increase app downloads
• Designed in compliance with Web Content Accessibility Guidelines (WCAG) to meet the access needs of the audience;
• Owned user research through qualitative enquiry, quantitative data analysis to capture user goals, needs and expectations
• Coaching and mentoring other designers to develop their practice
Companies I worked with :




SheaMoisture
Degree
Hellmann's
Vaseline

Senior UI UX Designer
2022 | Nemetos
Worked with multiple customer-first companies and brands and provided consulting, UX research and UI UX design services to craft memorable experiences that turn one-off customers into lifelong users;
• Identify current and ideal customer journeys through analysis, customer interviews, surveys, and persona development; targeted challenges and brought tailored solutions to each company;
• Providing recommendations and creating design solutions based on qualitative and quantitative user research;
• Presenting design solutions and outputs to internal and external stakeholders;
• Articulate, negotiate, and refine design requirements in collaboration with product managers and developers to arrive at the best design solutions
• High fidelity prototyping and testing with real users, to challenge assumptions and validate the process before a single line of code is written;
• Thinking entrepreneurially about how to make progress
Companies worked with :
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G4S

Thinkbox

Healthspan
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UI /UX Designer & Creative Director
edition one | 2019-2022
• Create user-centered designs by understanding business requirements, and user feedback
• Concept, prototype, validate, fine-tune and present design solutions
• Supporting with the creation of new features and tools for a unique made-to-measure business
• Working on assets for print (leaflets, brochures, etc), digital (newsletters, Ig stories, Facebook and Google Ads), events, branding guidelines, B2B presentations;
• Effective time management and organisational skills to manage multiple projects simultaneously;
• Making sense of the balance between business objectives and customer needs;
Graphic Designer & Creative Director
House of Maguie | 2017-2019
•Reversed 1 year of sales decline through performance KPIs and PPC training – increasing revenues 40% in 3 months;
•Increase website traffic by 20% via planning, developing and implementing strategies that drive digital engagement;
•Managing the company social media channels, including organic and paid ad campaigns, ensuring consistent brand messaging is maintained on all platforms;
•Produced digital artwork for the website, email campaigns and social media channels;
•Professional Fashion Campaign and Product Photography, from concept to end result, image retouching;
•Packaging Design: shopping bags, boxes, special edition packaging;
•B2C video production and post-production;


Design Systems and standard methodologies
5pm-8pm
DAILY