UI UX Designer

Freelance | 2008 - Present

• Translation of concepts into wireframes and mockups that lead to intuitive user experiences;

• ​​Design and consulting for early stage startups and established leaders at the intersection of brand and digital product;

• Responsible with ensuring the product’s interface is visually stimulating, easy to navigate, and in line with business goals. Also responsible for establishing visual consistency across a digital product through creating style guides and UI pattern libraries.

• Creating concepts, branding and assets in collaboration with the marketing/sales team for campaigns and brand awareness activity;

• Design understanding of browser sizes, mobile device capabilities and product functionality;

• Working on assets for print, digital, events, branding guidelines, B2B presentations;

• Effective time management and organisational skills to manage multiple projects simultaneously;

• Making sense of the balance between business objectives and customer needs;

Lead UI UX Designer

Edition One | 2018 - Present

• Creation of wireframes, visual design mock-ups and prototypes for developer hand over;

• Work alongside the Marketing Manager to create and develop a range of branded materials such as flyers, brochures as well as B2B / B2C presentations, engaging newsletters and more;

• Social media content creating, curating and planning;

• Generating print-ready artwork for adverts, promotions and store environments;

• Support creation of visual assets including photography retouching and video editing;

Photographer & Retoucher

Freelance | 2016 - Present

• 5+ years experience in fashion and product photography for premium brands around the world.
  - Indoor / outdoor photography
  - Ecommerce photography
  - High end retouching

UI Designer & Creative Director

House of Maguie | 2016 - 2018

• Reversed 1 year of sales decline through performance KPIs and PPC training – increasing revenues 40% in 3 months;

• Increase website traffic by 20% via planning, developing and implementing strategies that drive digital engagement;

• Managing the company social media channels, including organic and paid ad campaigns, ensuring consistent brand messaging is maintained on all platforms;

• Produced digital artwork for the website, email campaigns and social media channels;

• Professional Fashion Campaign and Product Photography, from concept to end result, image retouching;

• Packaging Design: shopping bags, boxes, special edition packaging;

• B2C video production and post-production;