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UI Design :

Case study :  Edit Suits

  • UI / UX

  • Brand development

  • Creative concept design

  • Creative direction

  • Web design

  • Social media design

  • Email marketing

  • Photography


University of Westminster


Mixed Media BA

Kensington and Chelsea College


Fine & Visual Arts Foundation

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Diana Tupilus | UI UX Designer

I have extensive experience in leading the development and execution of creative concepts that adhere to client brand standards, ensuring the usability, consistency, relevance, and functionality. I can confidently make and articulate design decisions, I have a flexible attitude, with the ability to cultivate empathy for users and apply creative thinking to any brief.


UI UX Designer

Freelance | 2008 - Present

  • Translation of concepts into wireframes and mockups that lead to intuitive user experiences;

  • ​​Design and consulting for early stage startups and established leaders at the intersection of brand and digital product;

  • Responsible with ensuring the product’s interface is visually stimulating, easy to navigate, and in line with business goals. Also responsible for establishing visual consistency across a digital product through creating style guides and UI pattern libraries.

  • Creating concepts, branding and assets in collaboration with the marketing/sales team for campaigns and brand awareness activity;

  • Design understanding of browser sizes, mobile device capabilities and product functionality;

  • Working on assets for print, digital, events, branding guidelines, B2B presentations;

  • Effective time management and organisational skills to manage multiple projects simultaneously;

  • Making sense of the balance between business objectives and customer needs;

Lead UI UX Designer

Edition One | 2018 - Present

  • Creation of wireframes, visual design mock-ups and prototypes for developer hand over;

  • Work alongside the Marketing Manager to create and develop a range of branded materials such as flyers, brochures as well as B2B / B2C presentations, engaging newsletters and more;

  • Social media content creating, curating and planning;

  • Generating print-ready artwork for adverts, promotions and store environments;

  • Support creation of visual assets including photography retouching and video editing;

Photographer & Retoucher

Freelance | 2016 - Present

  • 5+ years experience in fashion and product photography for premium brands around the world.
    - Indoor / outdoor photography
    - Ecommerce photography
    - High end retouching

UI Designer & Creative Director

House of Maguie | 2016 - 2018

  • Reversed 1 year of sales decline through performance KPIs and PPC training – increasing revenues 40% in 3 months;

  • Increase website traffic by 20% via planning, developing and implementing strategies that drive digital engagement;

  • Managing the company social media channels, including organic and paid ad campaigns, ensuring consistent brand messaging is maintained on all platforms;

  • Produced digital artwork for the website, email campaigns and social media channels;

  • Professional Fashion Campaign and Product Photography, from concept to end result, image retouching;

  • Packaging Design: shopping bags, boxes, special edition packaging;

  • B2C video production and post-production;

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