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British Airways

Design System Ownership  |   High fidelity prototyping  |  Cross cluster management

Objective & Responsibilities

Enhance the website's user experience, with a particular emphasis on making it easier to find products and content and to navigate the site.

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Design system ownership

Scalable and accessible design system

The current system was out-of-date, difficult to use, and unsuitable for our wide range of customers.​

Result :

A filtering system which is user-friendly, accessible, and gender-neutral. The labelling is clear and succinct so that people could easily comprehend their selections.

Cross cluster support

Scalable and accessible design system

The current system was out-of-date, difficult to use, and unsuitable for our wide range of customers.​

Result :

A filtering system which is user-friendly, accessible, and gender-neutral. The labelling is clear and succinct so that people could easily comprehend their selections.

UX Design Team
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Accessibility checks

Scalable and accessible design system

The current system was out-of-date, difficult to use, and unsuitable for our wide range of customers.​

Result :

A filtering system which is user-friendly, accessible, and gender-neutral. The labelling is clear and succinct so that people could easily comprehend their selections.

3. Design & Prototype

3. Low & High Fidelity Prototyping

Design system ownership

I assisted in editing a cohesive and consistent design system that not only enhanced the user experience but also made the website more accessible for all users, while collaborating closely with the branding team and using the branding book as a foundation.

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A Made-to-Measure Experience

UI & Creative Directing

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