Diana Tupilus
Senior Product Designer
Currently working for
British Airways and City Football Group
With eight-year track record, I bring a wealth of experience and refined skills to the table.
My personal passion lies in the world of art, where I indulge in the delicate strokes of painting inspired from diverse corners of the globe.
Skills
Design strategy
Versatility
Inspirational Leadership
Accessibility
Figma Expert
Adobe Suite
Information architecture
Design Systems Implementation
Education
University of Westminster | Bachelors in Mixed Media | 2014 - 2017
Kensington & Chelsea College | Fine art Foundation Level 4 | 2013-2014
Work experience
British airways
Senior Product Designer Cross Cluster | Contractor
2023 -
• In charge of the development of a robust and scalable design system. Through effective cross-cluster collaboration, I meticulously analysed and refined design concepts, ensuring their adherence to established industry standards and principles.
• Streamlined the handover between design and development teams, facilitating a seamless transition from ideation to implementation.
• I played a pivotal role in mentoring and guiding designers, nurturing their growth and optimising their design processes.
• Led a comprehensive branding exercise; I curated mood-boards and designed high-fidelity prototypes which got presented to key stakeholders.
City Football Group
Senior Product Designer | Contractor
2023 -
• Collaborated closely with the Head of IT Development in Manchester to create a visionary tool that will redefine the landscape of team planning.
• Designed a complex and comprehensive interface, meticulously prototyping numerous screens to achieve a high level of fidelity.
• Acquired in-depth knowledge of the unique requirements and complexities associated with tool in a very short time, to ensure a successful outcome
Unilever
Senior Product Designer | Contractor
2022 - 2023
• In-depth UX research and design of high-fidelity prototypes that define interaction and interface for multiple Unilever Brands and innovated how the brands create, deploy, and launch exceptional experiences for their customers; Collaborated closely with product owners, designers, engineers, data scientists.
• Degree US : up to 700% increased visits in PDP pages in the first 6 weeks of implementing a new UX solution to article pages and filters. I created a new filtering system which is simplified, intuitive, gender neutral. I also designed bespoke campaign landing pages which enhanced the experience through showing one message at a time, animations, micro interactions and cross-promoting articles.
• SheaMoisture : Owned user research through qualitative enquiry, quantitative data analysis to capture goals, needs and expectations. Rebuild brand trust with their core consumers by designing a new web experience (15+ pages) focused on key messages : mission, products, actions.
Nemetos
Senior UI UX Designer | Contractor
2022
• Delivered compelling presentations, captivating stakeholders at all levels with clear and persuasive communication of complex design concepts.
• Provided strategic design insights and recommendations, leveraging a consultative approach to drive opportunities for new business
• Conducted comprehensive user research and stakeholder interviews, gathering a range of qualitative and quantitative methods to inform data-driven design decisions.
• Consulting for small and large scale clients, successfully translating their goals and objectives into digital experiences;
• Consulting for small and large scale clients, successfully translating their goals and objectives into digital experiences;
