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Diana Tupilus

Senior Product Designer

Currently working for

British Airways and City Football Group

With eight-year track record, I bring a wealth of experience and refined skills to the table.

My personal passion lies in the world of art, where I indulge in the delicate strokes of painting inspired from diverse corners of the globe. 


Design strategy


Inspirational Leadership


Figma Expert

Adobe Suite

Information architecture

Design Systems Implementation


University of Westminster | Bachelors in Mixed Media | 2014 - 2017

Kensington & Chelsea College | Fine art Foundation Level 4 | 2013-2014

Work experience

British airways

Senior Product Designer Cross Cluster | Contractor
2023 -

• In charge of the development of a robust and scalable design system. Through effective cross-cluster collaboration, I meticulously analysed and refined design concepts, ensuring their adherence to established industry standards and principles.

• Streamlined the handover between design and development teams, facilitating a seamless transition from ideation to implementation.

• I played a pivotal role in mentoring and guiding designers, nurturing their growth and optimising their design processes.


• Led a comprehensive branding exercise; I curated mood-boards and designed high-fidelity prototypes which got presented to key stakeholders.

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City Football Group

Senior Product Designer | Contractor
2023 -

• Collaborated closely with the Head of IT Development in Manchester to create a visionary tool that will redefine the landscape of team planning.

• Designed a complex and comprehensive interface, meticulously prototyping numerous screens to achieve a high level of fidelity. 

• Acquired in-depth knowledge of the unique requirements and complexities associated with tool in a very short time, to ensure a successful outcome



Senior Product Designer | Contractor
2022 - 2023

• In-depth UX research and design of high-fidelity prototypes that define interaction and interface for multiple Unilever Brands and innovated how the brands create, deploy, and launch exceptional experiences for their customers; Collaborated closely with product owners, designers, engineers, data scientists.

Degree US : up to 700% increased visits in PDP pages in the first 6 weeks of implementing a new UX solution to article pages and filters. I created a new filtering system which is simplified, intuitive, gender neutral. I also designed bespoke campaign landing pages which enhanced the experience through showing one message at a time, animations, micro interactions and cross-promoting articles.

• SheaMoisture : Owned user research through qualitative enquiry, quantitative data analysis to capture goals, needs and expectations. Rebuild brand trust with their core consumers by designing a new web experience (15+ pages) focused on key messages : mission, products, actions.



Senior UI UX Designer | Contractor

• Delivered compelling presentations, captivating stakeholders at all levels with clear and persuasive communication of complex design concepts. 

• Provided strategic design insights and recommendations, leveraging a consultative approach to drive opportunities for new business 

• Conducted comprehensive user research and stakeholder interviews, gathering a range of qualitative and quantitative methods to inform data-driven design decisions.

• Consulting for small and large scale clients, successfully translating their goals and objectives into digital experiences;

• Consulting for small and large scale clients, successfully translating their goals and objectives into digital experiences;

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