UI UX Design
The Process
Product definition
• Gather insights about business goals
• Thinking about the key aspects and value propositions of the product: what it is, who will use it, and why they will use it.
• Creating an early mockup of the future product
Product research
• In-depth interviews provide qualitative data about the target audience, such as their needs, wants, fears, motivations, and behaviour.
• Competitive research to understand industry standards and identify opportunities for the product within its particular niche.
Analysis
• User personas: realistic representations of the target audience.
• Storyboarding: a story about a user interacting with your product.
Design
• Sketching : a broad range of design solutions
• Creating wireframes: the foundation for mockups and prototypes.
• Prototypes : a simulation of the product
• Creating a design specification: all of the visual design assets required for developers to turn prototypes into a working product.
• Creating design systems: components, patterns, and styles that help both designers and developers stay on the same page regarding the design.
Validation
• Team members should try using the product on a regular basis, completing routine operations to uncover any major usability flaws.
• Testing: moderated/unmoderated usability testing, focus groups, beta testing, and A/B testing.
• Surveys: open-ended questions like “What part of the product you dislike?”
• Analytics : clicks, navigation time, search queries, etc. from an analytics tool to uncover how users interact with your product.